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Google Ads for Beginners
Google AdWords Fundamentals
AdWords Intro (7:08)
Ad Rank (8:58)
Landing Pages (6:37)
Walk Through: Landing Page Examples (5:35)
Campaign & Ad Group Fundamentals (6:35)
Section 1: Links & Further Reading
Targeting and Bidding
Walk Through: Language Targeting (3:00)
Walk Through: Location Targeting (3:11)
Language Targeting (4:48)
Bidding (3:37)
Walk Through: Budgeting (1:24)
Walk Through: Bidding (4:50)
Walk Through: Start Dates (1:04)
Walk Through: Audiences (4:32)
Walk Through: Adding Conversion Tracking (5:11)
Ad Extensions (4:20)
Walk Through: Sitelinks (3:05)
Walk Through: Call Out Extensions (1:37)
Walk Through: Additional Settings (6:14)
Section 2: Links & Further Reading
Creating Ad Groups, Ads & Adding Keywords
Walk Through: Creating Ad Groups (5:34)
Creating & Writing Ads (5:19)
Walk Through: Creating And Writing Ads (5:09)
Adding Keywords (5:38)
Keyword Match Types (7:13)
Walk Through: Adding Keywords & Keyword Match Types (1:57)
Walk Through: Adding Negative Keywords (3:53)
Dynamic Keyword Insertion (4:13)
Walk Through: Dynamic Keyword Insertion (2:18)
Walk Through: Campaign Confirmation (1:07)
Section 3: Links & Further Reading
AdWords Strategies & Research Tools
Walk Through: Competitive Research (6:38)
Google Keyword Planner (8:08)
Walk Through: Using Google Analytics for Keyword Research (5:15)
Section 4: Links & Further Reading
Optimization
Optimization Overview (1:08)
Optimizing Campaign Settings (4:26)
Optimizing Through A/B Testing (3:13)
Optimizing with Ad Extensions (2:19)
Optimizing Click Through Rates (3:32)
Optimizing with Negative Keywords (3:49)
Display and Remarketing
Intro into Display Campaigns (7:56)
Walk Through: Display Campaigns (8:48)
Intro into Remarketing (8:08)
Walk Through: Remarketing (6:20)
Section 5: Links & Further Reading
Conclusion
The Wrap-up (1:19)
Optimization Overview
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