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Google AdWords for Beginners
Google AdWords Fundamentals
AdWords Intro (7:08)
Ad Rank (8:58)
Landing Pages (6:37)
Walk Through: Landing Page Examples (5:35)
Campaign & Ad Group Fundamentals (7:19)
Section 1: Links & Further Reading
Targeting and Bidding
Location Targeting (7:25)
Walk Through: Location Targeting (5:26)
Walk-through: Location Groups (2:07)
Language Targeting (4:48)
Walk Through: Language Targeting (1:27)
Bidding & Budgeting (3:37)
Walk Through: Bidding & Budgeting (3:48)
Walk Through: Adding Conversion Tracking (5:11)
Ad Extensions (4:20)
Walk Through: Ad Extensions (5:45)
Section 2: Links & Further Reading
Creating Ads & Adding Keywords
Creating & Writing Ads (5:19)
Walk Through: Creating And Writing Ads (3:13)
Adding Keywords (5:38)
Keyword Match Types (7:13)
Walk Through: Adding Keywords & Keyword Match Types (1:57)
Walk Through: Adding Negative Keywords (3:53)
Dynamic Keyword Insertion (4:13)
Walk Through: Dynamic Keyword Insertion (2:18)
Section 3: Links & Further Reading
AdWords Strategies & Research Tools
Walk Through: Competitive Research (6:38)
Google Keyword Planner (8:08)
Walk Through: Using Google Analytics for Keyword Research (5:15)
Section 4: Links & Further Reading
Optimization
Optimization Overview (1:08)
Optimizing Campaign Settings (4:26)
Optimizing Through A/B Testing (3:13)
Optimizing with Ad Extensions (2:19)
Optimizing Click Through Rates (3:32)
Optimizing with Negative Keywords (3:49)
Display and Remarketing
Intro into Display Campaigns (7:56)
Walk Through: Display Campaigns (8:48)
Intro into Remarketing (8:08)
Walk Through: Remarketing (6:20)
Section 5: Links & Further Reading
Conclusion
The Wrap-up (1:19)
Optimization Overview
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