Google AdWords Fundamentals
Targeting and Bidding
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Walk Through: Language Targeting (3:00)
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Walk Through: Location Targeting (3:11)
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Language Targeting (4:48)
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Bidding (3:37)
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Walk Through: Budgeting (1:24)
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Walk Through: Bidding (4:50)
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Walk Through: Start Dates (1:04)
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Walk Through: Audiences (4:32)
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Walk Through: Adding Conversion Tracking (5:11)
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Ad Extensions (4:20)
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Walk Through: Sitelinks (3:05)
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Walk Through: Call Out Extensions (1:37)
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Walk Through: Additional Settings (6:14)
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Section 2: Links & Further Reading
Creating Ad Groups, Ads & Adding Keywords
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Walk Through: Creating Ad Groups (5:34)
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Creating & Writing Ads (5:19)
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Walk Through: Creating And Writing Ads (5:09)
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Adding Keywords (5:38)
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Keyword Match Types (7:13)
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Walk Through: Adding Keywords & Keyword Match Types (1:57)
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Walk Through: Adding Negative Keywords (3:53)
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Dynamic Keyword Insertion (4:13)
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Walk Through: Dynamic Keyword Insertion (2:18)
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Walk Through: Campaign Confirmation (1:07)
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Section 3: Links & Further Reading
AdWords Strategies & Research Tools
Optimization
Display and Remarketing
Conclusion
